Amazon Refutes Tariff Display Plans After White House Criticism; Stock Temporarily Dips

USBusiness04/29 17:02
Amazon Refutes Tariff Display Plans After White House Criticism; Stock Temporarily Dips

Amazon denied reports of plans to display U.S. tariff costs on product listings after the White House criticized the alleged move as "hostile and political." The report by Punchbowl News led to a 2.2% drop in Amazon's stock during premarket trading, which later stabilized. Amazon clarified that the idea was discussed internally for its Amazon Haul store but was never approved. The incident highlights tensions between Amazon and the Trump administration amid new tariffs on imports, particularly from China, and reflects investor sensitivity to political and regulatory risks.

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04/29 17:02

Amazon Refutes Tariff Display Plans After White House Criticism; Stock Temporarily Dips

Amazon denied reports of plans to display U.S. tariff costs on product listings after the White House criticized the alleged move as "hostile and political." The report by Punchbowl News led to a 2.2% drop in Amazon's stock during premarket trading, which later stabilized. Amazon clarified that the idea was discussed internally for its Amazon Haul store but was never approved. The incident highlights tensions between Amazon and the Trump administration amid new tariffs on imports, particularly from China, and reflects investor sensitivity to political and regulatory risks.

White House Reacts to Unconfirmed Report

The uproar began early Tuesday when Punchbowl News reported that Amazon was preparing to show the portion of a product’s price attributable to tariffs imposed by President Donald Trump. The report, citing an unnamed source, claimed the information would be displayed next to the total price of affected items.

White House Press Secretary Karoline Leavitt responded swiftly and forcefully during a morning press briefing, calling the alleged move “a hostile and political act by Amazon.” She added that she had just spoken with President Trump about the matter and emphasized that the administration viewed the reported plan as an attempt to politicize trade policy.

“This is another reason why Americans should buy American,” Leavitt said, further accusing Amazon of previously partnering with a “Chinese propaganda arm,” referencing a 2021 Reuters report. The White House also tweeted a link to that report, though it did not immediately comment after Amazon issued its denial.

Amazon Issues Denial, Clarifies Internal Discussions

In response to the growing backlash, Amazon released multiple statements denying that it had any intention of listing tariff costs on its main retail platform. A spokesperson clarified that while the idea had been discussed internally by the team managing Amazon Haul—a separate storefront offering low-cost goods from overseas sellers—it was never approved or implemented.

“The team that runs our ultra low cost Amazon Haul store considered the idea of listing import charges on certain products,” Amazon spokesperson Rachael Lighty told USA Today. “This was never approved and is not going to happen.”

Tim Doyle, another Amazon spokesperson, reiterated the company’s position to Deadline, stating, “Nothing has been implemented on any Amazon properties.” The company emphasized that the main Amazon site was never part of any such plan.

Market Response: Shares Dip, Then Recover

The market reacted quickly to the initial report and the White House’s condemnation. Amazon’s stock (NASDAQ: AMZN) fell 2.2% in premarket trading on Tuesday morning. However, after the company’s denial and clarification, shares rebounded and were trading nearly flat by midday.

The brief dip reflects investor sensitivity to political tensions and regulatory risks, particularly as Amazon remains under scrutiny from both lawmakers and the executive branch. The company’s clarification helped stabilize its market position, though the episode highlighted the volatility that can arise from unverified reports and political reactions.

Broader Trade Context: Tariffs and Retail Pressures

The controversy comes amid a broader escalation in U.S. trade policy under President Trump. Earlier this month, the administration imposed sweeping new tariffs, including a 145% rate on imports from China. Trump also signed an executive order closing the “de minimis” loophole, which had allowed low-value packages from China and Hong Kong to enter the U.S. duty-free. That order is set to take effect on May 2.

Retailers, including Amazon, have expressed concern over the impact of these tariffs on consumer prices. Amazon CEO Andy Jassy recently told CNBC that the company had made “strategic forward inventory buys” to mitigate price increases. However, third-party sellers on Amazon’s platform—especially those sourcing goods from China—are reportedly scaling back participation in major sales events like Prime Day due to rising costs.

According to Reuters, some merchants are either sitting out this year’s Prime Day or reducing the volume of discounted merchandise they offer, citing the financial strain of the new tariffs.

Political Undertones and Corporate Tensions

The dispute between Amazon and the Trump administration is the latest flashpoint in a long-running and often public feud between the former president and Amazon founder Jeff Bezos, who also owns The Washington Post. On Tuesday, multiple outlets reported that Trump personally called Bezos to express his displeasure over the reported plan to disclose tariff costs.

While Amazon has denied any political motivation, the White House’s reaction suggests that even the suggestion of increased pricing transparency related to tariffs is seen as a challenge to the administration’s narrative. Trump has repeatedly claimed that tariffs are paid by foreign exporters, though economists widely agree that the costs are typically passed on to U.S. businesses and consumers.

The administration’s aggressive stance on trade has drawn criticism from various sectors, including automakers and consumer goods companies, who warn that the tariffs could significantly raise prices for American shoppers.

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