The US imposes a 145% tariff on Chinese products: CEO of an educational toy company in Illinois faces a $100 million tariff bill.

In April 2025, U.S. President Donald J. Trump announced a 145% tariff on Chinese imports, which shocked American importers and manufacturers. Rick Woldenberg, CEO of Learning Resources, an educational toy company based in Illinois, stated that the cost of tariffs would skyrocket from $2.3 million in 2024 to $102 million in 2025, calling this change "doomsday." This policy led to retaliatory tariffs from China, which had a widespread impact on various U.S. industries, such as agriculture and retail.
Key Updates
04/12 12:06
The US imposes a 145% tariff on Chinese products: CEO of an educational toy company in Illinois faces a $100 million tariff bill.
In April 2025, U.S. President Donald J. Trump announced a 145% tariff on Chinese imports, which shocked American importers and manufacturers. Rick Woldenberg, CEO of Learning Resources, an educational toy company based in Illinois, stated that the cost of tariffs would skyrocket from $2.3 million in 2024 to $102 million in 2025, calling this change "doomsday." This policy led to retaliatory tariffs from China, which had a widespread impact on various U.S. industries, such as agriculture and retail.
Specifics of the Trump Administration's Tariff Policy
On April 2, during the "Make America Rich Again" event held in the White House Rose Garden, the Trump administration officially announced a 145% tariff on Chinese goods. This rate was increased from the previous 125%, including a 20% surcharge previously imposed due to issues related to fentanyl and illegal immigration. According to the executive order released by the White House, these tariffs officially took effect at midnight on April 5.
At the same time, the Trump administration's "reciprocal tariffs" on other countries were postponed for 90 days, with comprehensive tariffs only imposed on China. China immediately retaliated by raising tariffs on American goods from 84% to 125%, covering multiple sectors such as agricultural products, auto parts, and consumer goods.
Shock and Response from Importers
For American companies relying on the Chinese supply chain, this policy hit suddenly and forcefully. Rick Woldenberg, CEO of Learning Resources, is one of the most notable victims. His company specializes in educational toys, such as Botley robots and Kanoodle brain challenge games, with about 60% of its products manufactured in China.
"I thought I was smart, preparing for a 40% situation when Trump announced a 20% tariff," Woldenberg said. "But I never expected it to be 145%. This made all my products economically unfeasible overnight."
Learning Resources owns about 10,000 molds, weighing over 5 million pounds in total, all set up in Chinese factories. These molds cannot be easily transferred, meaning the company faces not only high tariffs but also the potential loss of production tools if Chinese suppliers go bankrupt.
"This isn't something you can just pack up in a canvas bag and take away," he said. "There isn't an idle manufacturing center in the U.S. waiting for me to bring these molds over for production."
The Dilemma of American Manufacturing
Trump has called for companies to move manufacturing back to the U.S., but for Woldenberg, this is almost an impossible task. He stated that he has been searching for American manufacturers to collaborate with for years, but to no avail.
"I can't find any American company willing to cooperate," he said. "It's a total joke."
Similar dilemmas are faced by other companies. Marc Rosenberg, founder of The Edge Desk in Illinois, originally planned to produce high-end ergonomic chairs in China but was forced to delay production after the tariff announcement and is considering shifting to the German and Italian markets. He attempted to find manufacturers in Michigan but found a lack of skilled workers and willingness, with costs 25% to 30% higher.
Broad Industry Impact
According to David French, Senior Vice President of the National Retail Federation, this wave of tariffs could have "catastrophic consequences" on multiple levels. American companies have relied on the Chinese supply chain for years, ranging from strollers and artificial flowers to fireworks and children's coloring books. According to Macquarie Bank data, China supplies 97% of strollers, 96% of artificial flowers and umbrellas, 95% of fireworks, 93% of children's coloring books, and 90% of combs to the U.S.
Isaac Larian, founder of MGA Entertainment, stated that 65% of his company's products come from China, expected to drop to 40% by the end of the year. However, he still worries that Trump might impose tariffs on alternative markets like India, Vietnam, and Cambodia.
"No business can operate under such uncertainty," Larian said. He estimated that the price of Bratz dolls would rise from $15 to $40, and L.O.L. dolls could double to $20.
Agriculture and Retail Also Hit
In addition to manufacturing, agriculture and retail are also feeling the strain. China's 125% tariff on American agricultural products has farmers like John Pihl in Illinois worried about the dual impact on farm equipment parts and export markets.
American companies have also started stockpiling inventory to cope with future uncertainties. Michael Strain, Director of Economic Policy Studies at the American Enterprise Institute, stated that retailers will bear the brunt, while farmers will face the greatest pressure from China's retaliatory tariffs.
Overview of Tariff Structure and Data
- Total U.S. tariff on Chinese goods: 145%
- Includes a 20% surcharge previously imposed due to fentanyl and illegal immigration
- China's retaliatory tariff on American goods: 125%
- U.S. tariffs on other countries: postponed for 90 days, only a 10% baseline rate imposed
- Affected industries: toys, retail, agriculture, auto parts, steel and aluminum products, etc.
- Learning Resources tariff cost: soared from $2.3 million in 2024 to $102 million in 2025
References
- Trump's China tariff shocks US importers. One CEO calls it 'end of days'
- Trump's China tariff shocks US importers. One CEO calls it 'end of days'
- Trump tariffs live updates: China hits back, hikes tariffs on US goods to 125% from 84%
- Here’s when American consumers, businesses will feel the sting of 145% China tariffs
- China put steep tariffs on U.S. exports. Farmers are worried
- How Much Are Tariffs on Chinese Goods? It’s Trickier Than You Think.
- China raises tariffs on U.S. imports in latest escalation of trade war
- Trump Tariffs Live Updates: US exempts smartphones, computers from global Trump tariffs - The Times of India
- Trump's China tariff shocks US importers. One CEO calls it 'end of days'
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