The United States has imposed a 46% tariff on Vietnamese goods, creating pressure on Taiwanese businesses to find ways to overcome.

TaiwanBusiness04/14 04:20
The United States has imposed a 46% tariff on Vietnamese goods, creating pressure on Taiwanese businesses to find ways to overcome.

On April 2, 2025, President Trump of the United States announced the imposition of "reciprocal tariffs" on multiple countries, including Vietnam, levying a 46% import tax on goods from Vietnam, which sent shockwaves through Taiwanese businesses in Vietnam. The U.S. later announced a 90-day suspension and began trade negotiations, but the uncertainty surrounding the policy has already exerted pressure on Taiwanese businesses. Taiwanese businesses in Vietnam are responding by diversifying their markets and optimizing production processes to stay competitive.

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04/14 04:20

The United States has imposed a 46% tariff on Vietnamese goods, creating pressure on Taiwanese businesses to find ways to overcome.

On April 2, 2025, President Trump of the United States announced the imposition of "reciprocal tariffs" on multiple countries, including Vietnam, levying a 46% import tax on goods from Vietnam, which sent shockwaves through Taiwanese businesses in Vietnam. The U.S. later announced a 90-day suspension and began trade negotiations, but the uncertainty surrounding the policy has already exerted pressure on Taiwanese businesses. Taiwanese businesses in Vietnam are responding by diversifying their markets and optimizing production processes to stay competitive.

US Imposes 46% Tariff on Vietnam and Initiates 90-Day Suspension Period

On April 2, 2025, US President Trump announced the implementation of a "reciprocal tariffs" policy on multiple countries worldwide, imposing high tariffs on countries with a trade surplus with the US. Vietnam was identified as a key target, with a tariff rate as high as 46%, second only to China and Cambodia, making it the third highest US import tariff globally. This move has garnered significant attention from the Vietnamese government and business community.

After a meeting between Vietnamese Deputy Prime Minister Hu Duc Phuc and the US Trade Representative, both parties reached a consensus on April 9 to initiate trade negotiations and delay the tariff implementation for 90 days. Vietnam hopes to reduce the tariff rate to between 22% and 28% and has pledged to strengthen efforts against "trade fraud" and "transshipment abuse," particularly concerning Chinese goods being rerouted through Vietnam to the US.

Taiwanese Business Reaction: Running Production Lines by Day, Watching News by Night

Taiwanese businesses in Vietnam have reacted strongly to this policy change. Luo Shiliang, chairman of cast iron cookware manufacturer Borai Co., Ltd., stated that about 40% of the company's revenue comes from the US market, and the 46% tariff makes him feel like he's in a sauna, staying up until 3 or 4 in the morning to keep up with US news. He noted that although the 90-day suspension period provides some breathing room for businesses, it is still difficult to feel at ease.

Johnson Health Tech, a commercial fitness equipment manufacturer with a factory in Bac Ninh Province, Vietnam, admitted by General Manager Sun Qi'an that they initially thought the Vietnam-US relationship was stable and did not expect Vietnam to be subjected to such a high tariff rate. He stated that the company is currently maintaining production rhythm and personnel stability to avoid quality and supply chain disruptions due to policy fluctuations.

Diversifying Export Markets and Supply Chain Integration as Main Strategies

Facing high tariff pressure, Taiwanese businesses in Vietnam are actively adjusting their strategies. Luo Shiliang pointed out that the company is attempting to reduce the US market share from 45% to 30% and explore mid-range markets in the Middle East and Europe to diversify risks. He also mentioned that to save costs, the company is "wringing out every drop" like wringing a towel, by increasing R&D personnel and optimizing production efficiency to lower unit costs.

Sun Qi'an stated that the company will negotiate with suppliers to share costs and, if necessary, pass some costs onto consumers. He also noted that although Vietnam's tariff rate is high, it still has a relative advantage compared to China's 145% tariff, and Johnson has brand and channel advantages to respond more flexibly to market changes.

PCB and Traditional Industry Taiwanese Businesses: Factory Plans Unchanged but More Cautious

In the electronics manufacturing sector, Taiwanese PCB companies such as Zhen Ding-KY, Unimicron, Compeq, and Tripod have been actively setting up factories in Vietnam and Thailand in recent years, implementing a "China +1" strategy. Despite the US imposing a 46% tariff on Vietnam, companies stated that their factory plans remain unchanged, but future global layouts will be more cautious.

According to statistics, at least 20 major Taiwanese PCB manufacturers have established new bases in Southeast Asia. However, the alternative locations originally chosen to avoid the US-China trade war are now facing higher US tariffs, causing companies to express their frustration.

Policy Negotiations and Industry Adaptation Proceeding Simultaneously

The Vietnamese government has publicly stated that it will strictly review Chinese goods exported to the US via Vietnam and strengthen export controls on sensitive products such as semiconductors to address US concerns about "origin laundering." Meanwhile, Vietnam has also proposed to the US to reduce the tariff to between 22% and 28%, particularly concerning Chinese goods being rerouted through Vietnam to the US.

During the 90-day suspension period, Taiwanese businesses in Vietnam are coordinating with clients to ship goods in advance or transport them to warehouses in Mexico to flexibly respond to future policy changes. Some companies are also accelerating the diversification of export markets and localization of supply chains, reducing their reliance on the US market.

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