Trump's 2025 tariff policy triggers a supply chain crisis: Luxury cars from the UK and watches from Switzerland have temporarily halted shipments to the US.

TaiwanBusiness04/08 09:12
Trump's 2025 tariff policy triggers a supply chain crisis: Luxury cars from the UK and watches from Switzerland have temporarily halted shipments to the US.

In April 2025, U.S. President Donald Trump initiated the "Reciprocal Tariffs" policy, causing global trade disruptions. Brands like Jaguar Land Rover from the UK, Rolex from Switzerland, Nintendo from Japan, and Basic Fun from the U.S. have suspended shipments to the U.S. due to concerns about the uncertainty surrounding high tariffs. If the situation doesn't change, American consumers might face product shortages by July, especially in the areas of cars, luxury watches, toys, and electronics.

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04/08 09:12

Trump's 2025 tariff policy triggers a supply chain crisis: Luxury cars from the UK and watches from Switzerland have temporarily halted shipments to the US.

In April 2025, U.S. President Donald Trump initiated the "Reciprocal Tariffs" policy, causing global trade disruptions. Brands like Jaguar Land Rover from the UK, Rolex from Switzerland, Nintendo from Japan, and Basic Fun from the U.S. have suspended shipments to the U.S. due to concerns about the uncertainty surrounding high tariffs. If the situation doesn't change, American consumers might face product shortages by July, especially in the areas of cars, luxury watches, toys, and electronics.

British Luxury Cars: Jaguar Land Rover Completely Halts Exports to the US

British car manufacturer Jaguar Land Rover (JLR) has been the first to react to the Trump administration's tariff policies. The company announced that starting in April, it will suspend all car exports to the United States. A JLR spokesperson stated, "Our luxury brand has global appeal... Our current priority is to serve global customers and address the new US trade terms."

The US is JLR's second-largest export market, following the EU. According to the Society of Motor Manufacturers and Traders (SMMT), as of the third quarter of 2024, the total value of UK car exports to the US reached £8.3 billion (approximately $10.7 billion), accounting for nearly 20% of total exports. In response to the tariffs taking effect, JLR and other manufacturers accelerated shipments in previous months, with UK car inventory in the US peaking in February this year, showing a 34.6% year-on-year increase in export volume. However, with the 25% car import tariff officially in place, JLR has chosen to suspend shipments and reassess its mid- to long-term strategy.

Swiss Luxury Watches: Rolex and Breitling Hit Pause

Swiss luxury watch brands have also been affected. Brands like Rolex, Breitling, and Audemars Piguet have currently suspended shipments to the US. US watch dealer Erik Boneta noted, "All major brands have stopped shipments. If the tariffs really take effect, everyone from manufacturers to consumers will have to bear higher costs."

The total tariffs imposed by the US on Swiss goods have reached 31%, significantly higher than the EU's 20%. Although the Swiss government has not immediately taken retaliatory measures, it has warned that this move will impact export industries such as watches, coffee capsules, cheese, and chocolate. Boneta added, "The Swiss don't make hasty decisions; they take their time and think carefully." He is also not optimistic about the short-term performance of the second-hand watch market, believing that in the face of stock market volatility, consumer demand for luxury goods will weaken.

High-Tech Products: Chinese Rare Earths and Medical Equipment in Focus

The high-tech product supply chain has also been affected by the US-China tariff war. After the Trump administration imposed tariffs of up to 54% on Chinese goods, Beijing announced countermeasures, imposing a 34% tariff on US goods and restricting the export of seven rare earth elements. These rare earths are widely used in high-tech products such as laser machines, wind turbines, jet engine coatings, and electric vehicles.

Additionally, China will investigate the export of X-ray tube components used in CT scan machines, which could affect the supply of US medical equipment. These measures have led some high-tech manufacturers to choose to suspend shipments and observe the situation's development.

Toys and Game Consoles: Basic Fun and Nintendo Hit Pause

Florida-based US toy manufacturer Basic Fun announced that it has completely stopped shipments from its Chinese factories. The company's classic products, such as Tonka toy trucks, Care Bears, K'Nex building sets, and Lincoln Logs, are expected to sell out in the US market by July. CEO Jay Foreman stated, "I can't risk having any product suddenly hit with high tariffs while in transit. Absorbing or passing on a 10% to 20% tariff is bearable, but 54% or even possibly 104% is completely impossible!"

Foreman bluntly stated that if tariffs continue to rise, consumers will stop buying, and global trade will come to a halt.

Japanese company Nintendo is also affected. The company announced a suspension of pre-order shipments for the Nintendo Switch 2 in the US. Originally scheduled for release on June 5, the Nintendo Switch 2 faces a 24% tariff on Japanese goods. Nintendo stated, "To assess the potential impact of tariffs and market changes, pre-orders will be temporarily halted."

Market Supply Alert: Shortages Expected in July

Given the current situation, supply chains for multiple categories, including cars, watches, toys, and electronics, have been disrupted. Many companies have chosen to suspend shipments until tariff policies become clear, leading to potential supply shortages in the US market in the coming months. Particularly in the toy and game console sectors, if restocking cannot be done in time, July will become a critical point.

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