Experts: U.S. tariff policies may result in iPhones being made in the U.S., with prices possibly soaring to NT$80,000.

TaiwanBusiness04/12 05:08
Experts: U.S. tariff policies may result in iPhones being made in the U.S., with prices possibly soaring to NT$80,000.

On April 12, 2025, the 145% reciprocal tariff policy promoted by President Trump of the United States posed a significant challenge to Apple Inc. Oliver, an economist at AMP in Australia, pointed out that if Apple moves its iPhone production line back to the U.S., the price could skyrocket to $2,519. This policy pressures Apple to restructure its supply chain and could potentially cut its annual profit by $40 billion. Economists warn that the risk of a U.S. recession has increased to 45%. Apple is taking steps to address this, such as expanding production in India and offering installment plans.

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04/12 05:08

Experts: U.S. tariff policies may result in iPhones being made in the U.S., with prices possibly soaring to NT$80,000.

On April 12, 2025, the 145% reciprocal tariff policy promoted by President Trump of the United States posed a significant challenge to Apple Inc. Oliver, an economist at AMP in Australia, pointed out that if Apple moves its iPhone production line back to the U.S., the price could skyrocket to $2,519. This policy pressures Apple to restructure its supply chain and could potentially cut its annual profit by $40 billion. Economists warn that the risk of a U.S. recession has increased to 45%. Apple is taking steps to address this, such as expanding production in India and offering installment plans.

The Cost of Made in America: iPhone Costs Skyrocket

According to estimates by Wedbush Securities analyst Dan Ives, if the iPhone were entirely manufactured in the United States, the cost per unit would reach $3,500, more than triple the current cost. This figure reflects the U.S.'s deficiencies in manufacturing technology, industrial clusters, and labor force density. Currently, about 90% of iPhones are assembled in China, a supply chain structure that is the result of Apple's significant investments in China over the past 25 years.

Oliver further pointed out that, for example, the current suggested retail price of the iPhone 16 Pro in the U.S. is about $1,100, but if production were fully relocated to the U.S., the price would rise to $2,519. This price surge is mainly due to the high labor costs in the U.S. and the lack of large-scale manufacturing capabilities.

Price Pass-Through Under Tariff Pressure

In addition to production costs, import tariffs also place a heavy burden on Apple. Oliver noted that the current import cost of the iPhone 16 Pro is approximately $580, and with a 145% tariff, the cost would soar to $1,340. If Apple chooses to maintain its original retail profit margin, the price would rise to $1,860. This means Apple faces a dilemma: either compress its own profits or pass the costs onto consumers.

According to estimates by Rosenblatt Securities, this wave of tariffs could lead to a $40 billion reduction in Apple's annual profits. As a result, Apple has urgently airlifted about 1.5 million iPhones from India to the U.S. to meet short-term market demand and price pressures.

Bottlenecks and Adjustment Difficulties in the Global Supply Chain

Apple's supply chain is highly dependent on China. It is estimated that the assembly of an iPhone involves over 1,000 components, most of which come from China. Apple suppliers depend on China's low-wage labor force of 300 to 500 million people, a scale almost equivalent to the entire U.S. population. During the holiday season, these workers are crucial for achieving a daily production of one million iPhones.

Although Apple has begun shifting some production to India and Vietnam, the capacity and technology in these regions cannot fully replace China. The Trump administration also imposed tariffs of 46% and 27% on imports from Vietnam and India, respectively, further limiting Apple's room for adjustment.

Economists Warn: Increased Risk of U.S. Recession

Oliver cautions that the current policy uncertainty in the U.S., coupled with supply chain instability and declining market confidence, has raised the risk of a U.S. economic recession to 45%. He pointed out that if Apple and other tech giants cannot effectively respond to the tariff impact, it will cause a chain reaction on the overall economy.

This view is echoed by financial industry leaders. JPMorgan Chase CEO Jamie Dimon stated that the economy is facing "considerable turbulence," while BlackRock CEO Larry Fink bluntly said that the U.S. economy "may already be in a recession." Wells Fargo CEO Charlie Scharf urged the government to quickly seek solutions to stabilize market expectations.

Apple's Response Strategy and Future Challenges

In response to tariff and cost pressures, Apple is taking several measures. According to Morgan Stanley analyst Erik Woodring, Apple may expand its production capacity in India and offer longer-term installment plans through Apple Card to reduce consumers' monthly payment pressure. Additionally, Apple might direct demand towards higher-margin models or mitigate the impact through supply chain negotiations and pricing strategies.

However, whether these strategies can be effective in the short term remains to be seen. Apple CEO Tim Cook successfully lobbied for tariff exemptions during Trump's first term, but facing higher tariffs and a stricter policy environment this time, Apple's room for maneuver has significantly shrunk. According to The New York Times, Apple's stock price has evaporated by over $1 trillion since the end of last December, indicating market uncertainty about its future.

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