Carvana is Actively Acquiring Used Cars: Change in Strategy Due to Supply and Demand Imbalance in the U.S. Car Market

TaiwanBusiness05/05 22:31
Carvana is Actively Acquiring Used Cars: Change in Strategy Due to Supply and Demand Imbalance in the U.S. Car Market

In the context of the imbalance between supply and demand and soaring prices in the U.S. used car market, Carvana is actively purchasing vehicles from consumers to cope with tariffs and supply shortages. The company has adopted a profit-oriented strategy and is responding to the demand for high-quality used cars. Although Carvana offers convenient options for selling cars, in a seller's market, holding onto or carefully selling a car might be more advantageous.

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05/05 22:31

Carvana is Actively Acquiring Used Cars: Change in Strategy Due to Supply and Demand Imbalance in the U.S. Car Market

In the context of the imbalance between supply and demand and soaring prices in the U.S. used car market, Carvana is actively purchasing vehicles from consumers to cope with tariffs and supply shortages. The company has adopted a profit-oriented strategy and is responding to the demand for high-quality used cars. Although Carvana offers convenient options for selling cars, in a seller's market, holding onto or carefully selling a car might be more advantageous.

Carvana's Strategic Shift: From Growth at All Costs to Profit-Oriented

Since its founding in 2012, Carvana (NYSE: CVNA) has been dedicated to revolutionizing the traditional car sales model by offering a one-stop service through its online platform, covering everything from vehicle search, inspection, financing, to delivery. In 2024, Carvana became the most profitable publicly traded car retailer in the U.S., with an adjusted EBITDA margin of 10.1% and a net profit margin of 4.5% in the fourth quarter. This marks the company's successful transition from "costly growth" to a "sustainable profitability growth" strategy.

However, behind all this is a precise management of supply chain and market trends. Carvana's success partly stems from its ability to control the supply of used cars. As the new car market is constrained by tariffs and supply shortages, Carvana is accelerating the purchase of vehicles from consumers to replenish its inventory and maintain sales momentum.

Why Does Carvana Want to Buy Your Car?

In the spring of 2025, Carvana sent out a large number of emails to consumers with a straightforward subject: "We want to buy your car!" This is not just a marketing campaign but a direct response to the current market situation. According to USA Today, Carvana is actively expanding its inventory to meet the surge in demand for used cars triggered by tariffs.

The U.S. government recently imposed tariffs of up to 25% on imported cars and parts, leading to higher new car prices, prompting consumers to turn to the relatively cheaper used car market. According to a ZeroSum report, although used car transactions in April 2025 decreased by 100,000 units compared to the previous month, they were still 12% higher than the same period last year. Carvana foresaw this trend and is ensuring sufficient inventory on its platform to meet demand by purchasing vehicles directly from consumers.

Moreover, Carvana's business model relies on acquiring vehicles from individuals at reasonable prices and reselling them at higher prices. This means that if you choose to sell your vehicle to Carvana, the company will determine the offer based on market conditions and potential profit.

Used Car Market: Demand Outstrips Supply, Prices Soar

The current used car market is in an "ideal storm." According to CarEdge's May 2025 report, used car prices have risen by $900 since February, with an average selling price of $26,200. This surge is driven by several factors:

  • Aftermath of Chip Shortage: The pandemic in 2021–2022 led to a significant reduction in new car production, with about 15 million new cars failing to hit the market as scheduled, resulting in a severe shortage of "gently used" used cars.
  • Tariff Effect: New car prices have risen due to tariffs, driving up demand in the used car market.
  • Seasonal Factors: Spring is traditionally a peak car-buying season, and the "spring car-buying spree" in 2025 is particularly evident.
  • Economic Uncertainty: Inflation and interest rate fluctuations make consumers more inclined to purchase lower-priced used cars.

According to Cox Automotive data, new car inventory in April dropped from 3 million to 2.6 million units, with a supply lasting just over 60 days. Brands like Toyota and Subaru have inventories even lower than two weeks. This supply crunch further enhances the appeal of used cars.

Holding onto Your Car: Why It Might Be Wise Now

In such a market environment, while Carvana offers a fast and easy way to sell your car, holding onto your vehicle might be more valuable. According to CarEdge's analysis, vehicles under six years old are currently the most popular in the market and are priced most competitively. If you own a low-mileage, well-maintained vehicle, its value may remain strong in the coming months.

Additionally, if you are considering purchasing a new car, current new car prices have surpassed the $50,000 mark (according to ZeroSum's April report) and may rise further due to tariffs. This means that even if you can sell your old car at a good price, the cost of buying a new car may be higher, resulting in higher overall costs for replacing your car.

Comparing Carvana with Traditional Transaction Methods

For consumers looking to sell their vehicles, the convenience offered by Carvana is unquestionable. According to recommendations from CarEdge and U.S. News, Carvana is suitable for sellers who want to complete transactions quickly and avoid tedious processes. In contrast, private transactions may yield higher offers but require managing advertising, test drives, negotiations, and paperwork on your own.

According to Beaver County Dodge, while trading with dealers may result in slightly lower prices, it can save a lot of time and risk. Ultimately, the choice depends on how you weigh price against convenience.

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