Walmart's announcement of a price increase at the end of May, due to the new US tariff policy, led to a 4% drop in its stock price.

On May 15th, 2025, American retail giant Walmart announced that due to the Trump administration's new tariff policy, the company will raise the prices of some products starting from the end of May. CEO Doug McMillon stated that in the face of import tariffs as high as 30%, the company cannot fully absorb the cost pressures. After the announcement, Walmart's stock price fell more than 4% in early New York trading.
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Walmart's announcement of a price increase at the end of May, due to the new US tariff policy, led to a 4% drop in its stock price.
On May 15th, 2025, American retail giant Walmart announced that due to the Trump administration's new tariff policy, the company will raise the prices of some products starting from the end of May. CEO Doug McMillon stated that in the face of import tariffs as high as 30%, the company cannot fully absorb the cost pressures. After the announcement, Walmart's stock price fell more than 4% in early New York trading.
Tariff Pressure Forces Price Adjustments
Walmart CEO Doug McMillon stated during the earnings call on May 15 that since the end of April, the cost of import tariffs on goods from China and other countries has risen rapidly, having a significant impact on the company's operations. He said, "We will do our best to keep prices stable, but at the current tariff levels, even after being reduced from 145% to 30%, we still cannot fully absorb these costs."
McMillon emphasized that Walmart's retail profit margins are already low and cannot bear such a significant increase in costs, so the company will have to pass some of the pressure onto consumers. He urged customers to be mentally prepared, expecting price adjustments to begin at the end of May and further expand in June.
Broad Range of Affected Product Categories
According to Walmart CFO John David Rainey, the price increase will affect a wide range of imported goods, particularly electronics and toys from China, as well as fresh foods from Central and South American countries like Costa Rica, Peru, and Colombia, including bananas, avocados, coffee, and roses.
Rainey noted, "If you haven't felt the price increase yet, it will happen soon." He added that the price of some items, such as bananas, has already risen from 50 cents per pound to 54 cents, indicating that the price increase has already been reflected in some items.
Public Statements from the CEO and CFO
During the meeting, McMillon stated, "Our goal has always been to provide customers with the best prices, but in this tariff environment, we have to make tough choices." He also mentioned that the company is negotiating more favorable procurement terms with suppliers and considering adjusting the supply chain layout to reduce future cost pressures.
Rainey added, "Our team has done its best to absorb some of the costs, but at this level of tariffs, retailers cannot bear all the pressure alone. This is a reality we have to face."
Rapid Stock Price Reaction
Following Walmart's announcement of the price increase, the market reacted quickly. On May 15, the company's stock price fell more than 4% during early trading in New York. According to reports, as of midday, Walmart's stock was priced at $95.52 per share, a decline of 1.35%. This decline reflects investors' concerns about future retail costs and consumers' ability to spend.
Although Walmart's first-quarter earnings report showed a 4.5% growth in same-store sales, exceeding the market expectation of 3.9%, the overall revenue was $165.61 billion, slightly below the expected $165.84 billion. This is the first time since February 2020 that revenue has missed the target, indicating that even with stable sales performance, cost pressures still pose a challenge to profitability.
Background and Scope of Tariff Policy
The trigger for this price adjustment is the new round of tariff policies implemented by the Trump administration since April. Although the US and China reached a temporary agreement in mid-May, reducing tariffs on some Chinese goods from 145% to 30%, Walmart executives believe that a 30% rate is still much higher than what is bearable.
In addition, tariffs on Central and South American countries have also been raised, further increasing the cost of imported food. Walmart stated that although about two-thirds of the company's products come from the US and are not affected by tariffs, imported goods still occupy an important proportion, especially in electronics, toys, and fresh categories.
Consumer and Market Reactions
Walmart's announcement of price adjustments has caught consumers' attention. According to reports, some consumers expressed dissatisfaction with the impending price increase, believing it will worsen inflationary pressures, especially against the backdrop of prices having risen more than 20% in recent years.
Nevertheless, Walmart emphasized that it will strive to maintain stable prices for essential goods and provide consumers with more price options through "Rollback" promotions and private label products.
References
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