In 2025, Trump Reelected to the White House: New Tariff Policies and Customs Procedures Will Reshape U.S. Trade.

Taiwan • Business • 04/15 12:50
In 2025, Trump Reelected to the White House: New Tariff Policies and Customs Procedures Will Reshape U.S. Trade.

In early 2025, after Donald Trump returned to the White House, he quickly pushed for policy changes that significantly impacted American education and trade. The Trump administration cracked down on diversity, equity, and inclusion programs and reformed the student loan system. On April 2, it announced a 10% tariff on imported goods, excluding those from Canada and Mexico, and imposed tariffs of up to 145% on Chinese goods. The U.S. Customs and Border Protection Agency strengthened enforcement, posing challenges for e-commerce. Under the United States-Mexico-Canada Agreement (USMCA), goods that meet the standards can still be traded duty-free.

Key Updates

04/15 20:49

Despite the ongoing trade tensions between the US and China, Chinese e-commerce platform DHgate has defied the odds, climbing to the 2nd position on the US App Store.

The Chinese cross-border e-commerce platform DHgate has risen to the second position in the free app rankings on the US App Store as of April 15, 2025, second only to ChatGPT, surpassing well-known apps such as Google. This phenomenon reflects a shift in consumer behavior in the context of US-China trade tensions and DHgate's growth in the US market. Driven by TikTok video promotions and the impact of high tariffs, DHgate has attracted American consumers with its low-priced products, in the process becoming China's largest B2B cross-border e-commerce platform.

04/15 18:52

Specialty coffee shops in the United States and importers are collectively adjusting prices due to cost pressures: From Oakland to Brooklyn

Many specialty coffee shops and importers across the United States have recently increased their prices due to climate change, trade policies, and rising costs. From Oakland, California, to Brooklyn, New York, businesses are facing a doubling of raw material prices, increased transportation and labor costs, and the pressure of new import tariffs. This price adjustment reflects the realities of the industry, highlighting that the coffee sector is at a pivotal moment of transformation.

04/15 18:20

In April, New York State manufacturing continued shrinking, with business sentiment hitting its lowest point since 2001.

In April 2025, manufacturing activity in New York State shrank for the second month in a row, with the general business conditions index rising from -20.0 to -8.1, but it still stayed in negative territory. The six-month business outlook index dropped to its second-lowest point since 2001, showing a dip in confidence. Recent shifts in tariff policies have increased economic uncertainty, pushing up the costs of raw materials and factory prices, and adding pressure on manufacturers.

04/15 14:53

Trump's delay in tariff policy sparks a global shipping rush, causing Taiwan's shipping stocks to soar.

President Trump of the United States announced a 90-day delay in implementing tariffs on most countries, prompting global companies to speed up shipments, causing a surge in transportation. Taiwanese shipping companies such as Wan Hai, Yang Ming, and Evergreen saw their stock prices rise, while EVA Air and China Airlines achieved record revenues. Investment firms such as Yuanta Investment Consulting suggest a bullish strategy until June, with T3EX Global Holdings making a substantial increase in its investment in Yang Ming Marine Transport, reflecting strong market confidence in the short-term outlook for the shipping industry.

04/15 13:49

CBOE Specialist Warns: Uncertainty in U.S. Tariff Policies Could Trigger Ongoing Market Volatility

Experts at the Chicago Board of Options Exchange (CBOE) have noted that the uncertainty surrounding U.S. tariff policies has not yet been fully reflected in market prices, and more intense volatility may occur in the future. The CBOE Volatility Index (VIX) has recently decreased, but experts believe this is just a temporary calm. The Trump administration is set to announce new tariff measures targeting high-tech products like semiconductors, posing challenges to the market due to policy ambiguity and technical pressures.

04/15 12:50

In 2025, Trump Reelected to the White House: New Tariff Policies and Customs Procedures Will Reshape U.S. Trade.

In early 2025, after Donald Trump returned to the White House, he quickly pushed for policy changes that significantly impacted American education and trade. The Trump administration cracked down on diversity, equity, and inclusion programs and reformed the student loan system. On April 2, it announced a 10% tariff on imported goods, excluding those from Canada and Mexico, and imposed tariffs of up to 145% on Chinese goods. The U.S. Customs and Border Protection Agency strengthened enforcement, posing challenges for e-commerce. Under the United States-Mexico-Canada Agreement (USMCA), goods that meet the standards can still be traded duty-free.

04/15 09:48

A CNBC survey reveals American consumers' pessimistic views on the economic outlook, which contrasts with the White House's optimistic expectations.

White House officials state that the U.S. economy is stable and poses no risk of recession, but surveys from CNBC and the Federal Reserve Bank show that consumers and businesses are pessimistic about the economic outlook. The surveys indicate that bringing manufacturing back to the U.S. is challenging, tariff policies are putting more pressure on businesses and consumers, the consumer confidence index is dropping, and corporate executives are warning that recession risks are rising. This highlights the gap between the White House's optimistic outlook and the public's feelings.

04/15 08:50

China suspends accepting Boeing planes in response to the United States' 125% tariff, which poses a significant challenge for Boeing.

On April 15, 2025, the Chinese government ordered domestic airlines to suspend the acceptance of Boeing aircraft and stop purchasing related equipment in response to the United States imposing a 125% tariff. This action challenges Boeing in the Chinese market, and China is considering providing assistance to airlines leasing Boeing aircraft to ease cost pressures.

04/15 08:21

Temu's withdrawal from US advertising causes a sharp drop in App Store rankings due to US-China tariff policies.

Chinese e-commerce platform Temu encountered setbacks in its expansion into the US market. On April 9, 2025, Temu pulled out of Google Shopping ads in the US, leading to its iOS App Store download ranking plummeting from 3rd or 4th place to 58th. This shift happened amid the US raising tariffs on Chinese goods, highlighting Temu's dependence on advertising and its market vulnerability. The new US tariff policy has had a direct impact on its business model.

04/15 06:23

US-China Trade War Intensifies: Foreign Investors Downgrade China's Economic Outlook, Nomura Overhauls Its Operations in China

In April 2025, President Trump of the United States increased tariffs on Chinese goods to 145%, and China responded with a retaliatory tariff of 125%, escalating the U.S.-China trade war. This move impacted global markets, with UBS and Goldman Sachs lowering their forecasts for China's 2025 GDP growth to 3.4% and 4%, respectively. Nomura Holdings reduced its wealth management division in China and shifted its focus to brokerage and asset management. The tariff standoff between the U.S. and China affected China's economy and the layout of foreign investments, and had profound implications for the global economy.

Dramatic Changes in Higher Education Policy

Within the first 85 days of the Trump administration, the administration has significantly impacted the U.S. higher education system. According to Inside Higher Ed, the government has begun to crack down on Diversity, Equity, and Inclusion (DEI) programs and has deported several hundred international students. These actions align closely with the policy recommendations of the conservative think tank "Project 2025," which was once considered radical but now serves as a blueprint for policy implementation.

The Trump administration plans to further reform the student loan system over the next three years, revoke consumer protection regulations from the Biden era, and seek congressional support to close the Department of Education. Although Project 2025 suggests transferring the student loan program to the Treasury Department, Trump intends to move it to the Small Business Administration (SBA). Additionally, the government is re-evaluating which employers qualify for Public Service Loan Forgiveness (PSLF) and is preparing to amend regulations related to federal student aid programs.

Restructuring and Implementation Details of Tariff Policy

On April 2, 2025, the Trump administration announced a comprehensive tariff policy, imposing a 10% uniform tariff on all imported goods, excluding those from Canada, Mexico, and China, effective April 5. This policy marks a significant shift in U.S. trade policy and is accompanied by a reciprocal tariff strategy against China, the EU, and other trade partners.

According to Yahoo Finance, the Trump administration has imposed tariffs as high as 145% on Chinese imports, to which China has responded with retaliatory tariffs of 125%. Although Trump initially announced exemptions for consumer electronics like smartphones and semiconductors, he later retracted the decision, causing market confusion. According to estimates from Yale University's Budget Lab, the effective U.S. tariff rate has risen from 22.5% in early April to 27%.

Additionally, Trump stated that tariffs on auto parts would be delayed, giving manufacturers "some time" to switch to U.S.-made parts. Nonetheless, he insists on implementing a new round of tariffs on the pharmaceutical and chip industries, emphasizing "no exceptions."

Customs and Border Protection (CBP) Enforcement and Adjustments

In March 2025, U.S. Customs and Border Protection (CBP) processed over 3 million import declarations, valued at more than $352 billion, and identified nearly $15 billion in tariffs owed. CBP also completed 71 audits, uncovering $310 million in owed taxes and successfully recovering $49 million.

CBP emphasized that its enforcement actions are fully based on presidential directives and federal law, working with other government agencies to promote the so-called "Liberation Day" policy. This policy involves tariff collection on small packages and specific goods, and strengthens the review and classification of imported goods.

In terms of border inspections, CBP processes about 1 million entrants daily and retains the authority to inspect luggage and electronic devices. CBP clarified that the inspection rate for electronic devices remains below 0.01% and has not increased due to the change in administration.

Challenges in E-commerce and Logistics

The new tariff policy has a direct impact on the e-commerce industry. According to Yahoo News, the Trump administration has eliminated the "de minimis" tax exemption threshold for goods from China and Hong Kong, meaning even low-cost items are subject to tariffs. This poses challenges for brands and platforms relying on cross-border small package shipping, forcing companies to rethink pricing, fulfillment, and logistics strategies.

The professional website TrumpTradeTracker.com provides real-time policy updates and compliance advice to help businesses navigate the rapidly changing trade environment. According to Passport analysis, brands that fail to adjust in time will face shrinking profits and declining customer experience.

Implementation of the United States-Mexico-Canada Agreement (USMCA)

Under the USMCA framework, goods that meet the agreement's requirements can still be traded tariff-free between the U.S., Canada, and Mexico. However, for goods that do not meet the agreement's requirements, the U.S. will impose a 25% tariff, while energy and potash will maintain a 10% rate. This policy continues the Trump administration's principle of differential treatment in North American trade.

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